Hi, I'm Lauren, founder of RIYTE.

First, let me introduce the people who mean the most to me. My husband Ashley and I have been together almost 20 years and we're raising two pretty awesome kids, Rhett and Riley. If you’re wondering where the name RIYTE came from, it was inspired by them. Their names are woven into this brand, making it a reminder of why I started this journey in the first place.

While RIYTE is a family business, this dream began with my passion.

I live and breathe hunting and the outdoors. It's more than a hobby to me—it's a way of life. Whether it's spending mornings in a deer stand, chasing gobblers through the South Georgia pines, or simply enjoying time outside with my kids, this lifestyle has shaped who I am. Some of my greatest memories have come from the outdoors, and I hope to help others create those same memories with the people they love.

I started RIYTE because I believe everyone should have the opportunity to enjoy the outdoors without feeling like they have to spend a fortune on gear. Too many outdoor brands have become so expensive that getting into hunting or replacing worn-out gear can feel out of reach. Over the past few years I’ve seen young hunters on social media bragging about maxing out their credit card just to own the "popular" brands and it made me want to create a better option.

At RIYTE, we're focused on making gear that's built for real hunters and outdoor enthusiasts- gear that's functional, durable, and looks great, without the inflated cost. We believe everyone should have access to quality equipment, whether it's your first hunt or your hundredth. Every product we design is created with purpose and tested with the mindset of someone who actually uses it.

Our goal is simple: offer premium outdoor gear and apparel that's dependable, comfortable, and affordable enough for anyone who loves—or wants to discover—the outdoor lifestyle.

Whether you're a lifelong hunter or you're just getting started, I'm glad you're here. I hope RIYTE becomes a small part of your story, just like it has become a huge part of mine.

Welcome to the RIYTE family.

— Lauren Scott